NEA OCR MEDIA OSCAR EDWARDS

NEA OCR MEDIA OSCAR EDWARDS WQE

Research

Cover One

Cover Two

Contents Page One

Contents Page 2

Website Address

https://2211938.wixsite.com/behind-the-lens

Statement of Intent

My media products will appeal to a primarily male demographic of ABC1, aged 18-45, university educated and employed in professional/managerial positions. Psychographically, they place importance on class and career, they are goal orientated with a strong work ethic - the Cross Cultural Consumer Characteristic “Succeeders”. Their brand choices are based on self-reward and quality. This audience is interested in film as an art form rather than just pure entertainment. They are passionate about film, using cinema as escapism or insight into other worlds. Pull quotes from opinion leaders will influence them through Two Step Flow theory.

My intertextual reference to The Girl on the Train (Cover Two) and One Flew Over the Cuckoos Nest (Contents One) will appeal to my audience. Both are dialogue-heavy, with a moral narrative and artistic cinematography. Referencing the close up shot (from One Flew Over the Cuckoos Nest) and use of reflection (from Girl on the Train) will signify to the audience that my products have similar intellectual depth and quality. Additionally, a limited colour palette and sophisticated, well designed branding avoiding tabloid language techniques. My product name “Beyond the Lens’ connotes that the content will be in-depth rather than superficial which again will speak to my target audience. Language such as “Exclusive, VIP, top tier, enhanced” appeals to their priorities as succeeders. I will ensure branding, logos, language and voice are consistent between media products.

My cover star for issue two will be female, featuring as the lead character in a film. Using a close up shot featuring mainly her face, the audience can’t see much context which creates an enigma code as the audience has few clues as to what kind of character she is. This also subverts Laura Mulvey’s Male Gaze theory by showing a woman from a viewpoint where she is not fetishised. She will look purposefully, subverting the usual gender stereotype of submissive/gentle woman.

Jenkins’ convergence culture is ‘a series of intersections between different media systems’. I will create media synergy using a cross media approach, encouraging users of each product to engage with the other. Print is expensive to produce and distribute but is usually retained and the content consumed repeatedly over time. Website content has a much shorter lifespan. By overlapping content the products will intersect but each will also have unique features. The website has the forum and video whereas the magazine will have exclusive critic reviews. To further encourage synergy the print magazine will be available in a digital format, both this and the main website must be mobile friendly as this will be how the majority of this demographic will engage with the products.

Film/TV fans typically exhibit a grassroots convergence. This Fandom culture will be encouraged through participatory media (the forum) on the website. This will provide User Generated Content to be quoted in the magazine enhancing the synergy and encouraging further cross-media consumption. The magazine will feature links to the website reducing friction of movement between the products. The website will feature images of the magazine cover and references to its unique content.

Website

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