OCR MEDIA NEA BRIEF 3

NEA OCR MEDIA OSCAR EDWARDS WQE Research Cover One Cover Two Contents Page One Contents Page 2 Website Address https://2211938.wixsite.com/behind-the-lens Statement of Intent My media products will appeal to a primarily male demographic of ABC1, aged 18-45, university educated and employed in professional/managerial positions. Psychographically, they place importance on class and career, they are goal orientated with a strong work ethic - the Cross Cultural Consumer Characteristic “Succeeders”. Their brand choices are based on self-reward and quality. This audience is interested in film as an art form rather than just pure entertainment. They are passionate about film, using cinema as escapism or insight into other worlds. Pull quotes from opinion leaders will influence them through Two Step Flow theory. My intertextual reference to The Girl on the Train (Cover Two) and One Flew Over the Cuckoos Nest (Contents One) will appeal to my audience. Both are dialogue-heavy, with a moral narra...